Issue 01 · Now open
Pretty,
technical.
A community, club and podcast for women building where fashion meets technology.
→Join the founding membersFree“Taste is a skill. So is technology. We think you should have both.”
Inside
this issue
$73.6B
raised by US female-founded startups in 2025
⅔
of that funding went to AI companies
4 yrs
in a row that deal count for female founders has fallen
Source: PitchBook, US All In: Female Founders in the VC Ecosystem, via Fortune.
Runway / Code · Feature
The fitting room is moving to your phone.
What virtual try-on can solve, what it cannot, and the decisions founders still need to make without a model.
Feature coming this season →The AI Desk
Your AI
starter kit.
AI explained for people who would rather be building. Five things to set up this week.
- A first-draft partner. Use an assistant for the blank page: captions, emails, outlines. You edit; it never publishes.
- A transcript of every meeting. Record calls (with permission) and keep the transcript. It becomes notes, follow-ups and content.
- A prompt library. Save the prompts that worked in one doc so you stop starting from zero.
- One automation. Pick the task you do every week and hand it off: inbox sorting, invoice reminders, a weekly report.
- A fact-check habit. AI states wrong numbers with total confidence. Check every figure before it leaves your desk.
The Founder's File
Worth applying to.
A running list of grants and programs for women building companies. Check each program's site for this cycle's dates.
Health is Wealth
The routine,
with receipts.
Every product we recommend comes with the study behind it, and an honest note on how strong that evidence is.
Read the full routine →- 01If you only do two thingsSunscreen and a retinoid. The most research, by far.
- 02The morning baseCleanse, vitamin C, SPF.
- 03The evening baseGlycolic cleanse, retinoid, moisturize.
- 04AcneBenzoyl peroxide plus a retinoid.
- 05Peptides, red light, VolufilinePromising, with caveats.
- 06Collagen and vitaminsWhat supplements can and can't do.
The Interview · Podcast
Coming
this season.
Long conversations with founders, operators and creatives about the decisions, the money and the tools behind what they built. Every guest becomes a cover story.
The Club · Where we’re going
More than
a podcast.
Founder support
Grants, programs and introductions for women building companies, starting with the Founder's File.
Events
Small dinners and live podcast tapings in Los Angeles, New York and Miami.
The book club
One book a month on business, technology or culture, discussed with the author when we can.
Giving back
A charity partner each season supporting women and girls in business and tech.
Founding members
Pull up
a chair.
Join free while we build. Founding members get first invites to dinners, the book club and podcast tapings.
Editor's Letter
A more useful
kind of future.
I started acting as a kid, and now I’m building a technology company. The women I admire most are doing some version of the same thing: carrying their taste into new work and learning the tools nobody expected them to learn.
Pretty Technical is where we find each other. Every story begins with a real decision and ends with something useful.
Saxon Sharbino